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We bring human cognition & Psychological features to AI

Providing help, assisting people, find solutions to problems requires that a given situation is understood. And this is really complex since many cognitive and psychological processes and features are involved. Our behaviors are driven by motivation, satisfaction, driven by what we need in a particular context. The challenge is to put these human things inside something immaterial, inside a machine so that this machine is able to act like a human.

At Beamak, we think that this is what we should try to do, try to provide a warm heart to a cold machine. Since 2016, Beamak is doing this by helping companies worldwide to enhance artificial intelligent solutions with human cognition and psychological features.

As Cognitive Psychologists, founders of Beamak worked in the 90’s for the French National Center for Scientific Research and the Computer Science Laboratory for Artificial Intelligence and were awarded in 1994 for their IT work in France. 

From those early days until today, they worked for consulting and IT companies such as Andersen Consulting, Accenture, Cap Gemini or Hewlett Packard Enterprise, managing over 200 projects for the biggest European companies such as AG2R, Airbus, Areva, ASML, Bouygues Telecom, Europcar, France Telecom, Generali, Global One, Groupama, KPNC, La Banque Postale, LG, MACIF, Maersk Oil & Gas, Malakoff Mederic, Orange, Pole Emploi, Renault Nissan, SFR, Shell, Societe Generale, TF1, Thales, Total, UCB or Vodafone.

At Beamak, we believe that better understanding how the brain works will allow to create new structures and algorithms for “electronic intelligence”. We believe the only way for artificial intelligence to realize its true potential is with a dose of inspiration from human intellect.

An artificial intelligent solution should be able to solve problems, make decisions and reason even if data are missing, even if, within a specific context, the current situation is not perfect or not well defined, it should be able to understand what is going on, it should be able to take care of your needs, your motivations and satisfy you by adapting itself to the context and to what really matters to you. 

Linking together all mental activities and cognitive processes that humans have, we created a functional architecture which we enhanced by adding core psychological features such as needs, judgement, satisfaction, motivation and attitudes, making sure that information is processed by machines in a natural way. Using our smart neuron software component, we created a virtual brain (runs on Linux), a kind of conceptual model of a specific context able to manipulate related symbolic information, providing to artificial intelligent machines a warm heart, making machines able to understand what is happening and adapt their behavior towards the desired outcome. This is how we make machines aware.

You will find more information inside our publication called Artificial General Intelligence.

Our key domains of expertise

Psychology / Mental Processes: Association, Judgement, Attitudes, Communication, Interaction, Needs, Motivation, Satisfaction, Perception, Memory, Recognition, Acquisition, Classification, Learning, Categorization, Semantic Network.

Cognition: Representation, Understanding, Reasoning, Decision Making, Problem Solving.

Design of AI Solutions: Ethics, Ergonomics, Psychophysiology, Neurobiology, Nervous system, Endocrine system, Physiology, Sensorial Treatment, Experimentation, Observation, Collect Verbal answers, Investigation, Questionnaire (Open-ended, Closedended), Interview, Test, Psychophysical Methods, Conception of AI algorithms and engines (Technical Part).

Supporting Businesses: Context assessment, maturity model for AI, support to define business cases, business process rationalization and modernization, cognitive roadmap and trainings on human cognition.

Our Artificial General Intelligent engines

Lisa, assessing human needs: AGI engine able to understand in real-time a given situation and find the set of active needs to be satisfied. Knowing these needs will make it easier to provide to people what they are looking for and adapt the actions taken by the machine to the context. Lisa is assessing up to 40 needs (English and French).


We are partnering and supporting the IRF

The International Rhino Foundation (IRF) has championed the survival of the world’s rhinos through conservation and research. They do what it takes to ensure that rhinos survive for future generations. For more information, please click here.